The most liked post on Instagram. What made it so popular?

Wondering which image holds the title of most liked Instagram post?

Instagram has become one of the most popular social media platforms in the world with over 1 billion monthly active users. It has revolutionized the way people share and interact with visual content.

One feature in particular that is extremely popular on the platform is the “like” button. Instagram users can like posts and generate engagement with their content.

Up until a few months ago, the most liked post on Instagram was a picture of an egg, with over 55 million likes. This seemingly simple post caught the attention of millions of users around the world and sparked conversations about the power of social media.

However, in December 2022, that record was broken when soccer player Lionel Messi posted a carousel of himself lifting the FIFA World Cup and celebrating with his teammates after winning the 2022 World Cup.

Messi’s post was the first Instagram post to reach both 60 and 70 million likes, reaching the milestone in just three days after being posted.

So without further ado, let’s find out what made these posts so popular and what we can learn from them.

What is the most liked Instagram post?

Until December 2022, the most liked Instagram post of all time is a simple picture of an egg. Yes, you read that right, eggs.

The post was created in January 2019 with the title: “Let’s set a world record together and get the most liked post on Instagram. Beating Kylie Jenner’s current world record (18 million). We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang.The post quickly went viral, surpassing Kylie Jenner’s record of 18 million likes within hours.

The account that posted the picture of the egg is called @world_record_egg, which was created specifically for this purpose. The count has no other posts, and his goal was to get as many likes as possible on this one post.

The post was created on January 4, 2019 and in less than ten days it has already collected more than 30 million likes. By the end of the month, the post had garnered over 52 million likes, surpassing the previous record by a significant margin.

Why did it become the most popular post on Instagram?

Several factors contributed to the popularity of Instagram’s most liked post. First, it was a fun and easy challenge that anyone could participate in, regardless of age, gender, or location. The idea of ​​breaking the world record and surpassing Kylie Jenner’s previous record also added to the excitement and intrigue surrounding the record.

Second, the post was unique and unexpected. Instagram is filled with glamorous and polished posts, but the simplicity of one egg caught people’s attention and made them wonder what was next.

The content of the post is also remarkable. The simplicity and neutrality of the egg allowed it to become a blank canvas for people’s imaginations. People could project their ideas and feelings onto the egg, which made it relatable and appealing to a wide audience.

The influence of the most liked Instagram post on the Instagram community is significant. The post showed the power of social media and how a simple idea can go viral and capture the world’s attention. It also highlighted the importance of engagement and how users can participate in online challenges to create a sense of community and belonging.

Additionally, the post inspired other similar challenges on Instagram, such as the #trashtag challenge, where users posted before and after pictures of cleaning up trash in public spaces. This challenge showed how Instagram can be used for positive social impact and how users can come together to make a difference.

Other notable posts on Instagram

While the most liked Instagram post is undoubtedly the most popular post on the platform, several other prominent Instagram posts have gained significant attention and engagement. Here are some examples.

Kylie Jenner’s birthday announcement – In February 2018, Kylie Jenner announced the birth of her daughter Stormi with a heartbreaking post. The post featured a picture of Stormi’s tiny hand wrapped around Kylie’s finger and garnered more than 18 million likes. It once became the most liked post on Instagram and held the title until the egg post took over.

Selena Gomez’s kidney transplant – In September 2017, Selena Gomez revealed that she had undergone a kidney transplant due to complications from lupus. He shared a picture of himself and his friend, Francia Raisa, who donated the kidney. The post was a powerful message of hope and resilience and received over 10 million likes.

Beyoncé’s pregnancy announcement – In February 2017, Beyoncé announced she was expecting twins with a stunning photo shoot. The post featured several pictures of Beyoncé posing with her little one, and it quickly went viral, garnering over 11 million likes.

These posts gained popularity due to their emotional impact and the high profile of the individuals involved. They also showed the personal and intimate side of celebrities, which made them relatable to their followers.

When compared to the most liked Instagram post, these posts had a specific theme or message and were not as simple or random as the egg post. However, they still showed the power of Instagram to create engagement and showcase personal moments that can touch people’s hearts.

Wrapping it up

Instagram has become a huge part of our lives and a hub for visual content and engagement. One of the most liked Instagram posts, a simple picture of an egg, highlights the power of social media and its ability to capture people’s attention and imagination. It’s a great example of how a simple and unexpected idea can go viral and break records.

The post’s impact on the Instagram community also shows the importance of engagement and community building on the platform. It shows how users can participate in online challenges and create a sense of belonging and connection.

Overall, the most liked Instagram post is a great reminder of the power of social media and the importance of creating content that resonates with your audience. It’s also a testament to the power of creativity and imagination and how a simple idea can capture the world’s attention.