I was scrolling through Instagram recently and a video caught my eye. A guy asked his viewers.
That guy, it turns out, is Tanner Chidester. As the founder of Elite CEOs, among other companies, Tanner has earned over $60 million in the online coaching world.
But when the college athlete turned entrepreneur, his path to success wasn’t always clear.
So if you’re struggling with your business, sometimes the answer isn’t the latest tool or someone to hold your hand and tell you things will get better. Sometimes you just need a wake up call.
Tanner is here to give it to you.
I sat down to interview him for this week’s episode of the Launch Your Business Podcast, where he shares:
- The hard truths you need to know as an entrepreneur
- Unexpected traits you must endure as a business owner
- How to avoid “unfortunate success”?
You can check out my main suggestions below.
Tanner shares the benefit of mentoring
“If I had paid for the bailout sooner, I probably would have made another $20 million and probably saved myself a lot of struggle and heartache.
Tanner recalled how she struggled in the first few years of her business and how it shaped her perspective on mentorship.
“Two years might not seem like much, but when you’re doing 16, 18 hour days and you’re living in a junkyard and you have a terrible car and girls are laughing at you, it doesn’t seem like a problem. Big deal. It feels like the end of the world. And so I almost quit five times. And the only reason I didn’t quit is because I had a mentor who told me not to, and I would figure it out.”
Fortunately, her mentor not only encouraged her not to quit, but provided her with the actions, tools, and mindset she needed to succeed.
A tactic that led to explosive growth in his earnings
“People forget, I was doing door-to-door sales for eight months, six days a week, 12 hours a day.”
Tanner describes this as one of the worst experiences of his life. That’s why he was so excited about the idea of using direct messaging on social media to grow his business.
“When I was able to start making sales with just my phone, it wasn’t fun, but I was making 10 times more just sitting on the couch. While I was sweating all day, biting my feet and even putting on guns. me.”
This experience contributed to his confusion as to why other people were unwilling to take such an approach; by simply sending a message to prospective customers and presenting your offer.
“There are a lot of other things you can do and work a lot less that are a lot more difficult in terms of work and effort.”
Tanner obviously wants to win, but he wants you to too
I often say perfection is the enemy of progress. Tanner shared his perspective on how procrastination can lead to failure.
“You have to move fast because if you don’t and you stretch this timeline to succeed. Every day you go through it increases your chances of quitting.”
He continues and shares his motivation to help entrepreneurs.
“That’s probably why I’m so passionate because people don’t understand it. And they think that by not taking action, they have nothing to lose. But you’re missing something, you just don’t know what it is. Until maybe you meet your maker.”
Tanner concludes with a simple but compelling statement that defines his mission.
“I just want people to win. I know what it feels like to lose, so I just want people to win.”
Next steps.
Ready to learn more from Tanner? Here are some ways he can help you.
You can also learn more about Tanner by visiting his website and be sure to follow him on social media at tanner.chidester.
I love feedback. If you have questions or suggestions for future podcasts, please contact me on LinkedIn or Instagram.
Listen to the full episode featuring Tanner below.