NAIROBI, KENYA 5:00 p.mh: APRIL, 2023 – At a press briefing in Nairobi today, the leading online sports betting company 22 Bet announced the appointment of Kenyan rapper Khaligraph Jones as their new brand ambassador.
The announcement marks the start of a new partnership between 22Bet and the award-winning artist, widely recognized as one of Kenya’s most talented and influential musicians. Khaligraph Jones, whose real name is Brian Ouko Robert, has been a major force in the Kenyan music scene for over a decade and has won numerous awards for his work, including the coveted Soundcity MVP Award for Best Hip Hop in Africa 2020.
Speaking at a press briefing, Khaligraph Jones expressed his excitement at being appointed as 22Bet’s new brand ambassador, saying: “I am excited to partner with 22Bet, a company that has become a leading player in the sports betting industry. As an artist, I’m always looking for new and exciting ways to connect with my fans, and I think this collaboration will allow me to do just that. I look forward to working with 22Bet to create engaging and innovative content that will resonate with our audience.”
On its part, 22Bet highlighted the importance of partnering with Khaligraph Jones, saying the rapper’s popularity and influence in Kenya and beyond made him an ideal choice as their new brand ambassador. “We are delighted to welcome Khaligraph Jones to the 22Bet family,” said a company spokesperson. “As a brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe Khaligraph Jones is the perfect partner to help us connect with our customers and fans in new and exciting ways.”
The partnership between 22Bet and Khaligraph Jones is expected to lead to a number of exciting new initiatives, including social media campaigns, live events and exclusive content for 22Bet customers. With Khaligraph Jones as their new brand ambassador, 22Bet looks forward to continuing to grow their brand and connect with their customers in Kenya and beyond.
About 22Bet
22Bet is one of the most popular sports and casino sites around the world, especially in Kenya and Africa in general. The brand offers a range of pre-match and live betting lines for the world’s most popular football leagues as well as regional tournaments. It also focuses on other sports such as basketball, rugby and eSports to name a few.
22Bet has significantly increased its presence in the African region. Khaligraph joins A family of 22Bet ambassadors which already includes the legendary Togolese football player Emmanuel Adebayor, as well as Brazilian star Julio Cesar, among others. With its strong focus on responsible gaming, 22Bet has launched several charity events, the most recent of which was held in Armenia. Vulnerable communities in Nairobi.
22Bet continues to expand its presence in Kenya while maintaining and upgrading their leading sports betting site.
About Jones the Calligrapher
Khaligraph Jones is a Kenyan hip-hop artist and one of the biggest names in African music. He is one of the most influential artists in Kenya and across Africa. His singles have been streamed millions of times on digital platforms and his music videos have also been viewed millions of times online. Calligraph Jones stands out for his sharp and witty texts. His music is often described as both lyrically and musically unique, combining various genres from hip-hop to trap, afrobeat to ragga. He often draws on his personal experiences in his songwriting and has become known for his unflinching honesty when it comes to addressing issues such as poverty, police brutality, and social injustice. His songs are often seen as empowering to many young people in Kenya and Africa.