Impossible adds a lean beef alternative

REDWOOD CITY, Calif. — Impossible Foods has launched a new version of its flagship Impossible Beef product, Impossible Beef Lite.

The leaner version contains 21 grams of protein and offers a flavorful, high-protein meat alternative for dishes like tacos, chili, stir-fries or soups. Impossible Beef Lite also contains zero trans fat or cholesterol, in addition to 75% less saturated fat and 45% less total fat than its regular beef counterpart.

“We’re constantly working to compete with beef in all the ways that matter to consumers, including food,” said Peter McGuinness, Impossible’s president and chief executive officer. “Many health-conscious fans and shoppers are looking for a plant-based beef option that’s high in protein and nutrients with even less fat, and Impossible Beef Lite is our solution. It’s the perfect plant-based way to adapt all those great recipes that call for lean ground beef.”

Impossible’s lean formulation is the company’s fourth product in 2023, adding plant-based chicken nuggets, spicy chicken nuggets and spicy chicken patties in February. Consumers can now find Impossible Beef Lite at select retailers, and the company expects to roll out nationwide in the coming weeks.

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