Important email tracking strategies to drive conversions

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Who doesn’t love more sales?

Marketers and sales reps are focusing more on implementing email marketing best practices into their campaigns and perfecting them without going unnoticed.

However, if done correctly and strategically, follow-up email emails are a great way to build rapport with prospects and maintain context to drive more sales. That’s why creating a follow-up email strategy can boost conversions.

So how do you design the best follow-up strategy? In this blog post, we discussed how you can create a solid email follow-up strategy to drive conversions.

Let’s get started!

What is Forward Email?

A follow-up email is an email you send at an important point in your customer’s journey in the sales funnel to achieve something specific, such as collecting information or converting to paying customers.

Subsequent emails work as reminders of the original email. Here are some cases of sending follow-up emails:

  • You can send further emails.
  • You can send additional emails to customers who take advantage of the free trial of your service to convert them into paying customers.
  • You can follow up after a personal meeting to touch base.
  • Additionally, you can send feedback asking for feedback on your service.

When should you write follow-up letters?

A HubSpot study states that emails sent between 9am and 12pm Another great time to send emails is 12-2pm as it also saw a higher engagement rate of 27.6%.

According to CoSchedule’s data analysis, Thursday is the best day to send business emails, followed by Tuesday and Wednesday.

How many follow-up emails are required for conversions?

According to the research, further e. the optimal number of emails is between 3-5. However, 44% of sales reps give up after just one follow-up. This means that persistence is the key to your campaign’s success.

Now you may be thinking about what the ideal sequence of follow-up emails should be. Below is a chart to help you plan your next email.

1st Behind Day 3:
2nd Next Day 7:
3rd Next Day 11:
4th Further Day 15:
5th Further Day 19:

If you maintain context and send multiple follow-ups, adding context and offering value to your prospects, you’ll have a better chance of converting them into your customers.

10 Key Email Follow-up Strategies to Drive Conversions

1. Create Next Sequence Automation

Manually following up on leads can be viable for local businesses, but personally following up with hundreds and thousands of prospects is next to impossible.

That’s why it’s important to automate follow-up sequences for scalable and successful email marketing campaigns. On that note, a sales onboarding platform or cold email tool like Smartlead, Instantly, or Mailshake can automate your follow-up email sequences so you can respond to all your prospect inquiries immediately.

Pro tip: In addition to email as a primary communication channel, be sure to add social media channels and phones to your outreach.

2. Set an achievable goal and find the goal

Before creating any further strategy, you need to determine the purpose and goal of your email.

For example, you can have a goal.

Schedule a meeting

Gather more information about something

Complete the offer

Make a transaction

Different goals for follow-up emails change the basics of each follow-up email you work on, sometimes even within an email sequence, based on your intent.

That’s why it’s important to be aware of your goal and the prospective outcome of your follow-up email. Never send emails if you are not sure of the outcome.

3. Think from your recipients’ POV

Follow-up emails come at a very important stage in the customer journey through the sales funnel. At this time further e-mail. emails can single-handedly increase your conversions or decrease response rates.

This is why putting yourself in the customer’s shoes is important. For example, ask yourself how often you should send emails.

While there are definitive answers to the frequency of follow-up emails recommended by experts, make sure you’re thinking about the situation from your client’s POV.

Now ask yourself.

  • Should I track anything but conversions?
  • What is the goal?
  • What’s out there for your customers?

Once you have clear answers to these questions, you can create the perfect email sequence that’s tailored to your audience, not you.

Consider this in two possible scenarios.

If your prospect requests a demo or meeting, you need to be more proactive in reaching out and meeting their needs.

If prospects have downloaded resources (from your site), it means they are interested but have not requested further communication. In such cases, you should actively follow up to show your value and how your service/product can be useful to them by starting drip campaigns based on what they have downloaded.

4. Use multiple communication channels

Most marketers and sales reps who stay one step ahead of their competition are upping their next game with omnichannel communications.

While email is the most effective communication channel for businesses (especially B2B audiences), that doesn’t mean other communication methods aren’t worth the effort.

For example, companies that implement social media channels in addition to email to reach out to their customers have higher revenue than companies that do not. In addition, multi-channel communication increases customer engagement and helps with customer retention and lead retention.

Depending on your industry and brand image, you can use Instagram, Twitter, LinkedIn, Facebook, Reddit, and more.

5. Customize Follow-Up Messages

Personalization is the key to winning the hearts of your prospects and closing deals. For example, adding a prospect’s name in the subject line increases email open rates. That’s why you need to tailor all your follow-up messages based on the prospect’s data and the goals of your message.

Make sure your email focuses on the prospect’s problems and solving them, not bragging yourself. You can personalize your message based on their age, job role, location, specific issues, and more.

6. Write an eye-catching subject line

The subject line is the first thing your prospects will notice. In fact, 47% of email users open an email based solely on its subject line.

That’s why make sure you write short but catchy email subject lines for your follow-up emails. for letters. You can tap into your prospects’ FOMO. For example, “All your friends are here” is a great example of a follow-up subject line.

Make sure it’s no more than nine words or 60 characters. Furthermore, using symbols, emojis, and prospect names in subject lines significantly increases email open rates.

7. KISS. Keep it short and simple

There is absolutely no point in creating difficulty. No matter what industry you work in, don’t write emails filled with technical terms and complicated jargon.

Your goal is to convert them into customers by showing them your past success records and educating them. So write in friendly and easy language and explain things in layman’s terms.

Also, keep your message short and use short paragraphs.

8. Use a Single CTA

Although debatable, adding multiple CTAs to a single email or campaign results in lower conversion rates. By offering more than one CTA in your email, you are distracting your prospects from the main agenda. Also, it reduces the impact of the main CTA.

So don’t fill your email with images and links. Add one clear and concise CTA based on the campaign objective.

9. Learn the art of letting go

As a marketer or sales representative, you must draw a line between unethical persuasion and persuasion. If a prospect asks you not to send further emails, you should delete them as soon as possible.

This will maintain your sender reputation and maintain brand goodwill. No matter where your prospect is in their customer journey, you need to maintain a non-pushy approach.

Thank them for their time and focus on other prospects.

10. Express gratitude

You can get different customer feedback on your follow-up emails. to letters. No matter what the feedback is, you should thank them and show your appreciation for the feedback.

Keep a friendly but professional tone and at least write a word or two to thank them.


Sending follow up emails can be a bit tedious and time consuming. But the key to success is constant consistency.

This is where automation tools come into play. In addition to creating follow-up strategies for your email marketing campaigns, use an email automation tool to automate email sending.

So you can quickly add value to your prospects so you and your sales team can focus on closing more deals.

Gina Alfredo at The Business Goals is a passionate digital marketer. He works with other companies to help them manage relationships with The Business Goals for publications.

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