Omni-channel solutions can help retailers:
- Reduce customer frustration
- Extend the capabilities of existing channels
- Offer better self-service to reduce combined store and contact center usage
- Better customer service experiences through better relationships
Personalizing consumer interactions for better customer satisfaction
Delivering a truly personalized experience means that every interaction your consumers have with your brand will make them feel connected, understood, and ultimately lead to more sales conversions and higher consumer satisfaction. Even offering a simple personalized message at each step of the order fulfillment and shipping process can make a big difference to the customer’s last-mile experience.
Conversational AI helps retailers personalize their interactions with customers, leading to improved sales. Using AI-powered virtual assistants, retailers can offer a personalized shopping experience, including natural language searches, order tracking, inventory checks, price comparisons and customized ads. Customers are often willing to share their shopping data for a more personalized experience. This leads to churn, improved customer retention and increased customer lifetime value, creating a loyal customer base for the brand.
Creation of order fulfillment automation
When a company does not fulfill its promises and does not fulfill the order, the consequences can be irreversible. It may seem like a small aspect of a larger whole for the company, but this misstep breaks the trust between you and your customers while reducing the chances of repeat business, leading to decreased profitability. When you provide customers with self-service to monitor the progress of their order in real time, they will experience a high level of openness and engagement that reinforces what they value.
Personalizing each step of the delivery process can have a huge impact on how customers view their experience with your company. A 2020 survey by Statistica found that 42% of respondents, including logistics providers, solution providers and retailers, said their customer base wanted real-time updates on shipment status. Using conversational AI enables you to effectively offer customer order fulfillment regardless of the time, location, or method they use to communicate with you. By doing so, you’ll earn their loyalty and create memorable positive experiences across all your channels, both online and in person.
Take your sales associates from zero to hero on day one
Answering employee questions quickly and efficiently is an absolute necessity in the workplace, but searching through separate systems or access points can be time-consuming and frustrating. Conversational AI-powered intelligent virtual assistants (IVAs) enable employees to send queries via their preferred chat or voice channels with immediate responses, enabling effortless productivity.
Empowering employees with self-service automation from onboarding to hiring and retirement offers a better employee experience that sets them up for success. By using a unified approach, companies can offer rapid omnichannel support for urgent issues and allow partners to immediately resolve HR queries, help desk issues, ticket tracking, scheduling queries, product queries and system reports.
Conversational AI also helps partners deliver better customer service. Associates will be able to provide accurate product information, stay up-to-date on current price promotions, and find the right products for customers. This saves time for partners, provides a better consumer experience and allows new partners to get up to speed immediately.
How Kore.ai RetailAssist can help
As an AI-native conversational commerce solution, RetailAssist combines the online and in-store shopping experience with one intelligent virtual retail assistant. Retailers can create frictionless experiences, giving consumers everything they need to find the perfect product and buy it easily, while giving store associates a digital partner that can help them deliver superior customer service on day zero.
RetailAssist enables retail and e-commerce companies to modernize, scale and transform their operations by building competencies around self-service automation, personalization, omni-channel fulfillment and 24×7 pre/post-sales service and support. It even acts as an intelligent virtual employee assistant to help retail companies with onboarding, day-to-day operations and customer support.
To stand out in the increasingly crowded retail industry, retailers need to deliver frictionless customer experiences from the perspective of their consumers. Retail consumers want to be recognized and surprised by pleasant surprises that offer them independence and freedom of choice when shopping. In other words, listen carefully to what your consumers are saying and develop meaningful interactions through engagement, fostering a loyal customer base of returning customers.
Conversational AI helps create a frictionless experience for both buyers and partners. Offer a personalized omnichannel shopping partner that empowers consumers to find everything they need to find the perfect product and buy it with ease. all while giving your store associates a digital partner that can help them deliver superior customer service on day zero.
How Conversational AI is Helping Retailers