Five points of innovation. How USANA’s leaders innovate for success

There is an old saying that it takes you 10 years to become an overnight success.

This is because it takes time to focus your energies, accumulate experiences, and use a lifetime of knowledge to achieve success. USANA Health Sciences was not an overnight success, but through 30 years of strong leadership, forward-thinking and a commitment to excellence, the company has become the world’s leading science and nutritional supplement manufacturer.

Their success is a result of innovation, both in the lab and in the boardroom. USANA sets trends by embracing the benefits of forward-thinking, differentiating between brainstorms and brain trusts, striving to be a high-performance company, focusing on the customer experience, and investing in their people and culture. Leaders across the organization develop processes and products that are replicable and impactful for USANA Associates.

USANA shows how an appreciation of the past can dictate the future, working on the moment coupled with success. Their 30-year tradition of researching consumer needs and exceeding their expectations has created a legacy company that is often imitated but never matched.

Advantages of forward thinking

Success is a mindset. And USANA has validated this mindset by having vibrant leaders at all levels. Led by President and CEO Jim Brown, USANA has created a culture of success by embracing the benefits of forward thinking.

Forward thinking is the ability to look at the “big picture” and break it down into digestible, actionable parts. It’s equal parts synthesis, problem solving, and bold thinking. While USANA provides world-class products and capabilities for its partners and preferred customers, it actually does more.

USANA employs more than 1,600 people and serves customers in 24 markets, making them the lifeblood of hundreds of thousands of people. To meet and exceed the needs of these people, USANA looks to the business, science and cultural landscape to help them make decisions that benefit people both today and in the future.

To anticipate a changing market, USANA sees problems as opportunities. In-house scientists are developing products to help with long-term health. They don’t solve the problems of the past, they envision a world where health and success are interconnected. They work to solve problems that have yet to be defined, as forward thinking aims to create lines of defense for the future.

Brainstorm vs. Brain Trust

Ideas can come from anyone at any level. And to be successful, everyone must play their part in deciding the future. USANA executives know how to distinguish brainstorms from brain trusts.

Brainstorms are open forum discussions where any and all ideas are welcome. Not a bad idea, but there must be some ground rules to be effective. To be successful, brainstormers need the following:

  • The purpose of the project:
  • Deadlines.
  • Designated transcriber.
  • Respectful discussion.

Start with a goal. For example, USANA wants to maximize their Associate experience at their next conference. To facilitate best practices, the project manager will call a brainstorming session to present ideas. Participants will meet for an hour and an individual will write down all ideas without judging. Participants come up with ideas to make the next USANA conference a success. With 15 minutes left, brainstorming stops and brainstorming begins.

A brain trust is where the group reviews each idea and decides if it is actionable material. The best are celebrated and set aside, while others are discarded without fear of a bruised ego.

Success happens when people come together with a common goal and respect each other’s experiences and perspectives as they work toward solutions.

A will to do

The desire to be successful is not enough. USANA leaders strive to lead high-performing teams with clear goals that are directly tied to the organization’s priorities. Individuals understand how their work fits into the organization’s mission, responsibilities are clearly defined, communication is clear and respectful, deadlines are met, there is a community of trust, and all participants participate in a community culture of continuous learning.

USANA managers understand the benefits of trusting their teams to thrive at all levels. After all, their primary responsibility is to support and encourage employees, as innovation and success are the byproducts of a cohesive organization.

Collect support and maintain purchases

Buying is more than selling ideas. It encourages staff to participate in construction processes, products and procedures. USANA emphasizes the importance of goals and how the entire staff can be a part of success. To support and maintain company expectations, leaders must communicate common goals and outline the benefits of each role.

Successful companies inspire people to do their best, and USANA’s success is built on the support of every employee. Because when you work in a space that values ‚Äč‚Äčideas, people and achievement, there’s no limit to what you can accomplish.

Focus on customer experience

The single most important measure of success is the ability to stay laser-focused on the customer experience. Companies that lose focus on corporate goals are destined for the ash heap of history. you can’t succeed at any level if you take your customers for granted. While the competition is extensive, USANA sets itself apart by providing an incredible experience with superior customer loyalty.

And it’s not just when things are going great. From the concept of supplements to the delivery of each vitamin, USANA is committed to making sure every customer feels valued and appreciated.

USANA is more than a pill company. They know their key to success and share it outside of themselves to help their clients and colleagues find their own success in life and business.

Experience the difference and see for yourself what sets USANA apart from the rest. Visit USANA Health Sciences and find out how you can become a part of USANA.

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