Brooks Industrial Marketplace acquires TuffStuff Fitness International

BROOKS acquires 52-year-old strength equipment manufacturer TUFFSTUFF and establishes one of America’s largest production lines in the fitness industry.

TuffStuff Fitness International Logo

CHINO, Calif. — (BUSINESS WIRE) —#TuffStuffTuffStuff Fitness International, Inc. (TUFFSTUFF), an American strength equipment manufacturer and fitness innovator for more than five decades, has been wholly acquired by a global leader in metalworking and manufacturing. Brooks Industrial Marketplace (BROOKS) on December 16, 2022.

The move to acquire TUFFSTUFF began in early December 2022 when BROOKS saw an opportunity to expand its manufacturing in Southern California while adding strategic machinery and experienced personnel to their US team.

“We have now combined many of our key technical experts from the BROOKS teams with members of the proud and talented TUFFSTUFF team. This mix of highly skilled professionals will increase our production efficiency, reduce order lead times and significantly improve our overall performance,” said Rick Reyes, Executive Vice President of TUFFSTUFF.

The acquisition of TUFFSTUFF fits into BROOKS’ growth strategy by combining complementary companies with similar values. Founded in 1971, TUFFSTUFF has been committed to engineering and manufacturing the highest quality strength equipment for customers worldwide. Likewise, BROOKS is a multi-generational company providing innovative metals processing, fabrication, engineering and manufacturing services to an international customer base.

By purchasing TUFFSTUFF, BROOKS acquired an additional 116,000 sq.ft.

“With TUFFSTUFF, a respected brand that has been committed to innovation and product quality for generations, I saw many parallels with BROOKS. As a fourth generation metal industry professional myself, the family heritage of TUFFSTUFF is important to me. Together, we’ll bring new design and a higher level of equipment customization to the fitness industry, and we’re going to do it fast. While our competitors may ask customers to wait 4 to 6 months, we intend to offer a higher level of equipment quality in less than 4 weeks,” said Tyler Brooks, President and CEO of BROOKS.


TuffStuff Fitness International, Inc. is recognized worldwide as a leading manufacturer of high quality consumer and commercial strength products. Founded in 1971 as a small family company, TuffStuff has grown over the decades to their state-of-the-art manufacturing facility located in Chino, California. TuffStuff maintains one of the largest American production lines in the fitness industry and remains one of the only fitness companies in the United States with the ability to manufacture any product it sells.


Founded in 2019, Brooks Industrial Marketplace was the vision of Tyler Brooks, a 4th generation manufacturer. BROOKS has quickly become one of America’s leading manufacturing and processing centers headquartered in Southern California. BROOKS has become a globally recognized name specializing in liquefied natural gas, oil and gas, wind, solar, aerospace, energy, hydro, water filtration, construction and infrastructure projects.


Sherry Hosmer

Director of Communications and Customer Service
US Phone: 1-909-629-1600

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