British Airways adds sparkle to business class

British Airways has introduced award-winning English sparkling wines to its Club World (business class) cabin so customers can enjoy the ‘best of British’ bubbles at 35,000ft. The airline’s Master of Wine has worked closely with several award-winning wineries to source, taste and select a range of English sparkling wines for customers to sample at their seat. The introduction of four English sparkling wines to Club World will be a first for the airline, previously only available in the airline’s First Cabin at Hattingley Valley from Hampshire.

Four versions of English sparkling wines will be available on a rotating basis, changing every three months. This means customers will be able to choose from two sparkling options when traveling through Club World, including current resident Champagne Heidsieck & Co. Monopole Silver Top Non-Vintage Champagne, and now an exclusive English sparkling wine version.

The first English sparkling wine will be Digby Fine English Brut NV, which has more than three years of maturation, giving customers great complexity and elegance. This wine pairs well with fine dishes from the airline’s Club World menu, such as grilled cod with sweet potato mousseline, mozzarella mezzaluna or a selection of cheeses after dinner.

From July, the airline will serve Balfour Rosé de Noirs, grown at the Balfour Hush Heath Estate in Kent and made only from red grapes. This light rosé sparkling wine is an exclusive blend for British Airways, available only at 35,000 feet to customers in the airline’s Club World cabin.

Later in the year, Simpsons Chalklands Cuvee Brut NV from Kent will be available for three months from October. This epitomizes English sophistication and is pale golden in color with subtle notes of crisp green apple. Finally, Wiston Estate Brut NV from the South Downs refreshes its palate, with citrus and toasty notes, and is available for customers to sample in the airline’s Club World cabin from January 2024.

British Airways Onboard Experience Director Sajida Ismail said: “We know that English sparkling wines have gained international recognition over the years and are only growing in popularity, so we are really pleased to offer our customers English sparkling wines at our Club World. cabin We’re really proud to be working with four of England’s best wine producers to celebrate British provenance and offer customers exceptional sparkling options to try on board.”

The airline continues to focus on one destination through its premium wine selection, highlighting a different destination across its network each quarter. In April, the airline will spotlight wines from regions surrounding Porto, Portugal in its Club World and First lounges, including Anselmo Mendes’ Muros Antigos Loureiro Vinho Verde and Casa Ferreirinha’s Callabriga Douro.


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Elsewhere, British Airways continues to enhance its drinks portfolio with the launch of Whispering Angel Provence Rosé and The Pale, developed from the same Château d’Esclans vineyards. Customers can enjoy these varieties at London Heathrow and London Gatwick lounges.

British Airways recently launched a new seasonal menu in its cabins to celebrate Valentine’s Day and promote the best of British cuisine, and is launching Easter and Eid menus in the coming weeks. The airline also tests menu options and service styles with airline staff to ensure they meet customer expectations.

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